The new face of Balmain is Rihanna. Photographed by Inez van Lamsweerde and Vinoodh Matadin, with styling by Mel Ottenberg. Described as an “icon” by the label’s creative director, Olivier Rousteing, the singer stars in the forthcoming spring/summer 2014 campaign.

"In front of the camera, she makes you feel like she is the only girl in the world," said Rousteing. "When the woman that inspires you wears your creations, your vision feels complete."

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